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Interview with Brendan Robinson

Name: Brendan Robinson

Instagram Handle: @brendanrobinson

Media Kit: fp.page/brendanrobinson

Interview Questions

Your other favorite social network?

Instagram

How would you categorize or summarize your content and personal style in 1-2 sentences?

I’m an actor and Lifestyle Instagram influencer. My content is eye-catching and vibrant with a focus on positivity and having fun.

How did you get your start as a digital creator/influencer?

I gained a social media following while appearing on the TV show “Pretty Little Liars” for seven seasons. After the show wrapped a couple years ago, I began taking my Instagram content much more seriously — creating an overall look/theme to my feed and posting curated content 5-6 times per week.

When did you start making money off of your account(s)?

Within the last 18 months.

How much money do you make on average per sponsored post?

Over $6,000

What would you have done differently if you knew then what you know now?

Great question. I think I would have started trying to monetize my account sooner than I did. I didn’t really know how to go about it until more recently.

What tools do you find indispensable for accomplishing your work?

LinkedIn, Rocket Reach, and Instagram DM.

What’s the best advice you ever received from another creator or mentor?

Consistency is key! That’s what really separates a creator from a hobbyist. One of the things I didn’t even think to do until someone told me was to queue up your content. That way, you don’t have to worry about “getting that awesome photo” every day you post. It’s all done in advance.

“Consistency is key! That’s what really separates a creator from a hobbyist.”

Who are your biggest influences? Who or what inspired you to do what you’re doing now?

In the influencer/Social Media world — I would have to go with my PLL co-star, Shay Mitchell. They way she’s gone about turning herself into a brand is impressive and inspirational. She’s an incredible businesswoman.

What is your biggest challenge as a creator?

I’m constantly asked by campaign managers/ brands/ ad agencies for average engagement rates. It’s a way for them to gage how well a sponsored post is going to perform. However, engagement within the past year for every creator has been inconsistent due to the changes with the Instagram algorithm. So, what I’ve turned my attention to are things I can control. Like, how am I going to make something that’s clearly a sponsored post visually and creatively interesting for my audience. The more clever I can get with sponsored content, the better the engagement — and that can be both challenging and a lot of fun.

What surprising lessons have you learned along the way?

Make sure you understand exactly what’s in your contract for a sponsored post. Particularly when it comes to usage, and the kind of access a brand will have to the content you’ve created. It can be tedious, but it’s really important in order to protect yourself.

Anything specific you’d like to share with creators who are just getting started?

Yes! Create content you love. Don’t try to emulate something or someone else, just be you. Your content will resonate with people if you stay authentic.

What do you find are a creator’s or influencer’s biggest stumbling blocks and what are the best ways you’ve found to overcome them?

Falling victim to the comparison game. Someone once told me “you’ll never win at the comparison game.” Truth be told, there’s always going to be someone with more followers than you, or better engagement, or more brand deals. Focusing on that kind of stuff will not only make you go crazy, the content you’ve worked so hard to create will suffer as well. Again, if you focus on staying authentic, and create content you love on a consistent basis, that other stuff will eventually come.

Future predictions for where the digital content world is headed?

I have a feeling that Social Media platforms are going to be synergistic with online shopping over the next couple years. More so than it already is. I don’t think we’re very far off from being able to purchase products from a brand or creator directly in the Instagram app.